If you are starting a project and plan to use social media to make it known, it is very important that you consider protecting your intangible assets from the beginning, even before registering your profiles or usernames.
The distinctive signs that you are most likely to use in social media and that we recommend you to protect by registering them with the Mexican Institute of Industrial Property (IMPI) are:
- Trademark – a sign that is perceived by the senses, that can represent and distinguish a product or service. Usually it can be the name of your project and/or a logo.
- Commercial advertisement – phrases or sentences that distinguish you from your competitors and that refer to your project. Also known as “Slogan”.
- Trade Name – is the identity of your business. The trade name is the denomination of your trade, establishment, company or industry. It allows your customers to identify your establishment.
Depending on your activities, line of business or services, you may require more than one registration before the IMPI to protect your name, logo, trademark or any other distinctive sign. If you have any doubts, you can contact our team of industrial property lawyers, who will help you to protect the identity of your project in social media.
Alan Petz Cantú
Gloria Ponce de León & Hernández
